Obe ProBowl smart bowl for pets triumphs in Red Dot Award: Product Design 2016


ProBowl by Obe Inc. was awarded with the Red Dot, the international distinction for high design quality. Participants from 57 nations had registered about 5,200 products and innovations for the Red Dot Award: Product Design 2016. Only products which set themselves apart considerably through their excellent design receive the sought-after quality seal from the international Red Dot jury.

The independent expert panel assesses each entry strictly and fairly according to criteria such as degree of innovation, formal quality, functionality and ecological compatibility. Professor Dr. Peter Zec, founder and president of the Red Dot Award: “With their performances, the Red Dot winners not only demonstrated an extraordinary design quality, but they also showed that design is an integral part of innovative product solutions.”

“We are honored to win the Red Dot Product Design award,” said Hilary Jensen, CEO of Obe Inc. “Our goal in founding Obe and creating ProBowl was to make it easy for pet parents to keep their treasured family members happy and healthy. Having Obe ProBowl’s product design recognized for its innovation, quality and robust functionality emphasizes our superior quality even more. ”

Obe ProBowl and companion app make day-to-day pet care effortless. Just scan your pet’s food bag, enter his details, and Obe takes care of the rest. ProBowl’s smart base weighs and measures the amount of food and water consumed for the best accuracy and includes a reassuring “Say When” light that glows when you’ve reached the right serving size based on  your pet’s food, size, age, and activity level. ProBowl and app provide real-time, up-to-the-minute alerts on a pet’s eating and drinking habits, curbs overeating and reorders pet food so you won’t run out.

ProBowl is now available for pre-order in the U.S. and UK for $169 per pair at ObeDog. All Obe ProBowls work with wet, dry, raw and freeze-dried food – as well as water – and feature a dishwasher and microwave-safe bowl.

About the Red Dot Design Award:

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest competitions in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality.